ronaldo shorts

Cristiano Ronaldo's penchant for super-tight shorts has created a new market for retailers that could soon dwarf the soccer star's 80-million-pound ($131 million) transfer to Real Madrid.

Reuters said that department store group Debenhams tole them that sales of skimpy shorts have bounded some 117 percent in the last week alone, after Ronaldo was photographed sporting his skin-tight style on holiday in the United States.

"His sense of style has moved men's shorts into an entirely new ball game," said Paul Baldwin, Debenhams' director of buying for menswear.

"We believe that demand for super tight shorts is about to become a worldwide phenomenon -- and the value of the market will dwarf the fee paid for the player by Real Madrid."

But be warned of the new uber camp mens fashion short-shorts craze this summer, fashionista experts say. Some young men trying the new fashion could put their assets on the line trying to fit into the new Cristiano Ronaldo style shorts fashion.

"We've already had many instances of young men squeezing themselves into shorts which are clearly several sizes too small for them, just to create the maximum 'Cristiano effect'," Baldwin said.

English soccer champions Manchester United last week accepted a world record bid for the 24-year-old striker from Spain's Real Madrid.

Debenhams warned the copycat craze could put more flesh on show this summer than many people might feel comfortable with.

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